dabs.com is the UK's leading internet retailer of IT and technology products. Having entered into a football sponsorship programme (Official Men's Team sponsor of Fulham FC and technology sponsor of Bolton Wanderers FC) they enlisted the support of Ontrack Marketing to manage and activate this project.
Our brief was to drive an increase in brand awareness and ensure communication of key brand messages to their 18-44 ABC1 male audience. We activated this through a multi channel communications programme, supported by Omnibus research, that delivered outstanding results. Traffic to dabs.com more than doubled as a result.
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