As an e-business Egg was keen to develop a sponsorship programme that would give the brand a dynamic and exciting physical presence.
Having researched the Egg customer base to identify interests we analysed these using the ABS Model to identify opportunities that would meet their business objectives.
A resulting motorsport sponsorship was negotiated, in conjunction with Montrose Milne, that associated the brand with a highly competitive sport whilst providing guaranteed terrestrial television coverage and a platform to interact with customers and employees.
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