Computacenter identified a need to develop their sponsorship activity to provide high profile brand awareness whilst showcasing their IT vision and know-how.
MRS 2000 Ltd, in creating a relationship with their client Computacenter, identified an opportunity in international rugby together with Ontrack Marketing. This has provided Computacenter with highly prominent television exposure through an association with cutting edge graphics and statistics for terrestrial broadcasts of the Six Nations Championship and home nations Autumn Series.
An on-going research programme is proving that the sponsorship is yielding a huge return on investment whilst sending the correct message to existing and potential stakeholders. |
