We were appointed by the Professional Rugby Players' Association (PRA) to manage and co-ordinate the PR of the Rugby Players' Awards, an event at which we also managed Computacenter's title sponsorship.
The brief was to increase coverage; increase sponsor credits and begin to develop lifestyle coverage of the event.
Overall media coverage was valued in excess of £160,000 with 74% mentioning a sponsor. A clear benchmark has now been set from which to move the association forward and on which to attract new commercial partners. |
